the difference 
Regulated advertising policies.
Healthcare and finance impose strict rules on messaging and targeting. We ensure account growth by adhering to these regulations.
Tightly regulated sectors require more than just standard paid search.
Magnetize is a service business PPC agency that manages search campaigns for industries with tight rules and high-value leads. Across healthcare, financial services, funerals, travel and other industries, we know accuracy is everything.
Healthcare and finance impose strict rules on messaging and targeting. We ensure account growth by adhering to these regulations.
In IVF, funerals and finance, quality beats quantity over time. We optimise for enquiries that convert, instead of focusing on metrics that don’t drive results.
In home care, patients and families have multiple touch points before making a life-altering decision. We track the extended buying journey to help you win the final decision.
Scaling ad spend usually means a higher cost per lead. CPCs become aggressive, efficiency slips, and growth gets expensive. We do the opposite: scale spend while lowering cost per conversion across some of the most established accounts in their sectors.
Rob founded Magnetize after 15 years in digital marketing, including senior in-house roles at PE-backed service businesses. That commercial background shapes everything about how Magnetize operates.
Petar brings 12 years of paid search expertise to Magnetize, with agency experience spanning Croud and Dentsu, where he managed large-scale budgets for global brands including Co-op, Intel, and Mastercard.
Craig has 12 years of experience across paid search, SEO, and paid social, with a deep specialism in healthcare and pharmaceuticals.
“Working with Rob was a pleasure – insightful, responsive and professional with a deep knowledge of digital advertising. Would recommend any business who is looking for an agency who feels like one of the team to contact him.”
“The best people in the industry are those that live and breathe what they do! Rob & the team at Magnetize are exactly this! Attention to detail, energy, technical ability and results — they have it all.”
“I've had a fantastic experience of working with Magnetize. Through Rob's close management and expertise, we've managed to create a significant increase in PPC leads in the first three months of working with him.”
“Excellent and professional service – really good data support which drives decision making. Can only recommend Rob.”
“I've been working in the marketing sector for over 15 years, and Magnetize is truly one of the best PPC agencies I've worked with. Their unique approach has delivered an outstanding ROI, and we couldn't be more pleased with the results.”
“Magnetize has been really great to work with. Rob's expertise and knowledge has driven an increase in both the volume and quality of PPC leads in just a short period of time. I highly recommend Magnetize for PPC and paid media management.”
Our track record across these sectors reflects an exclusive focus on service businesses, so we already understand your margins, sales funnel, and regulatory environment.
A generalist agency needs time and budget to learn your industry; we apply that commercial context from day one.
If your sector is listed here, or close to it, one call will make it clear how we can help.
Proof 
The Team 
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